Core Services
Strategy and Positioning
B2Z provides counsel and recommendations for how its clients should communicate – and with whom – in the market
Media Relations
It’s our core service. Tier 1. IT trades. Key verticals.
Content
From press releases, to drafting abstracts, to writing contributed articles.
Speaking Engagements and Awards
We identify appropriate opportunities and support the application / pitching process
Crisis Communications
Strategy, messaging and media relations delivered in real-time at make-or-break moments for our clients
Media Training
Preparing executives to maximize interview opportunities
Social Media & Alternative Comms
B2Z supports and provides counsel on non-earned media opportunities, including sponsored content.