Case Studies

Real results for real clients. Here's a look at how we've built visibility, credibility, and share of voice for B2B technology and energy companies — from household names to challenger brands.

UST

We proactively secured Tier 1 media placements for UST to discuss both its leadership approach and the technology issues shaping its industry, including features in Forbes and The Wall Street Journal.

Result: Increased UST's enterprise visibility among CIOs and within the manufacturing, supply chain, logistics, and airline industries — moving the company from minimal media awareness to a go-to voice on the trends shaping those industries.

Visibility for Senior Leadership
Big Results for a Challenger Brand

Zensar Technologies

Establishing "challenger" brands is one of our core skill sets. We positioned Zensar Technologies regularly in Tier 1 business media, including Reuters, Forbes, and The Wall Street Journal.

Result: Over a 12-month period, Zensar outpaced competitors 10 to 20 times its size in share of voice.

We worked closely with LTI's leadership team, drawing on decades of industry experience to build strategic media relations campaigns that positioned the company as a leader in IT services — including a placement in Harvard Business Review.

Result: Sustained coverage across major business and trade media supported LTI's business growth over a multi-year period.

Thought Leadership in Influential Media

LTI

Lyten

We built sustained strategic communications for Lyten around fundraising milestones, M&A activity, and the company's pivot from EVs to energy storage.

Result: More than 1,100 articles over three and a half years, including coverage in every major Tier 1 business outlet — growing from 125 articles in the first year to over 600 the following year.

Becoming an Innovative Battery Leader

High-performance computing isn't the easiest topic to land in mainstream media — but we repositioned the world's richest computing award as its most prestigious, building a strong brand for each year's winners and securing high-level placements in The New York Times, Axios, and Forbes.

Result: Award coverage grew 450% year over year, generating over 2.2 billion impressions across Tier 1 business and tech media.

Supercomputing in the Mainstream

ACM