Who We Are

At a time when every public relations firm wants to position themselves as “integrated marketing and communications firms,” B2Z Communications embraces the term “PR,” and its ability to deliver on our clients’ core needs: Building their brand and expanding their visibility through “earned” opportunities, whether that be media coverage, speaking opportunities, awards, or other activities that can’t simply be purchased.

Of course, we provide strategy and recommendations and counsel around in other areas, including social media, sponsored content and the like. We expert in and offer services around crisis communications and media training, for instance, but our day-to-day efforts primarily revolve around our proven ability to deliver earned recognition for our clients. We call this Media Relations and More.

We are B2B specialists with a focus on technology and energy, specifically cleantech.

Our core strength is media relations (and keeping clients happy!).

Our team, led by managing director Bob Zeitlinger, has been instrumental in creating and executing successful PR programs for both upstart and established brands for more than 30 years. Success is based on three pillars:

1.      Knowledge of our clients

2.      Knowledge of their industries

3.      Knowledge of the media

About Bob

Bob is a PR professional with more than 30 years of experience, working in B2B technology since Day 1. His experience includes running technology divisions at Ruder-Finn and Makovsky, and serving in-house as corporate and crisis communications director for global accounting firm KPMG.  Bob works with clients daily, developing strategies, brainstorming ideas, and working with media and other key stakeholders directly.